17 September 2020
FOR IMMEDIATE RELEASE
IT’S ALL SYSTEMS GO FOR #DFF2020!
This year’s eagerly anticipated Durban Fashion Fair (#DFF2020) – an iconic fashion event that continues to grow in stature every year, will again highlight plenty of glamour and glitter from 23 to 25 September.
Due to the outbreak of the Covid-19 pandemic, this year everyone will get a “front row seat” on virtual platforms.
With over 25 top designers, mostly local, we will again come together to not only celebrate the fascination of fashion but boost the city’s fashion economy by supporting local talent and local businesses!
EThekwini Mayor, Councillor Mxolisi Kaunda, said that the theme for #DFF2020 - “The Show Must Go On!” – was particularly important as the city’s economy had been hard hit by the Covid-19 pandemic and required lockdown regulations and every opportunity needed to be taken to help restore the livelihood of the city’s businesses.
“Identifying and optimising empowerment opportunities is crucial to ensure sustainability of businesses. The DFF is one of the platforms to be used to assist in the City’s economic recovery efforts. Often, we focus only on the traditional manufacturing and services sectors when it comes to growing the city’s economy but we should never forget the important contribution made by the so-called creative industries – and the textile and clothing industry which includes both big businesses and SMME’s is one of the most important segments of that,” said Kaunda.
He noted that the close association between the world of fashion and the economy stretches still further as the DFF is an integral part of the broader 2020 Durban Business Fair.
This premier business gathering, proudly hosted by eThekwini Municipality through the Business Support, Tourism and Markets Unit, has reflected local government’s commitment to boosting business growth for more than 22 years.
Since DFF was launched as the SMME Fair with just under 100 participants, it has grown to a major event on the business calendar and features over 600 successful enterprises across diverse sectors. It is an important platform for businesses to access new markets, acquire much needed information and forge business linkages that translate into sustainable growth.
This year’s overall theme – The show must go on – will resonate with those in the broader clothing and textile sectors as well as those who design the unique garments that will be showcased on the DFF ramp.Designer brands showcasing virtually on the www.durbanfashionfair.com platform are:
September 23 from 19h00: Zwandyy; Libo Creations, Sistas Felas; SaTeTaH Collection, Kireshen Chetty, ZARTH, Leigh Schubert.
September 24 from 19h00: Indoni Fashion House, Lordes Designer Wear, Duke “Clothe Your Soul”, KARENMONKKLIJNSTRA, Nguni Shades, Vyagor Louvre (SIHLE HOPE), Treasure Cindi, Mita-N Dzyns.
September 25 from 19h00: Azee Tanzi, VFK (Victor Fashion Kingdom), The Fifth (A collective with Silomo's Boutique; Sibu Msimang; Nkosazane; 8th Wanda), LEMFVX, Quiteria Atelier, Sindi M, Zaviar Fashion House.
Remember to #supportlocal and see you all online for your own “front row seat” on 23 to 25 September from 7pm each night for your one stop “fashiontainment” on www.durbanfashionfair.com
Issued by the Communication’s Office. For more information, kindly contact Municipal Spokesperson Msawakhe Mayisela on 060 966 4220.