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Working together to shape a better Durban
​City Manager Sipho Nzuza fl anked by City offi cials and business
partners at the Shape Durban breakfast meeting held at the Inkosi
Albert Luthuli International Convention Centre today.
THE City has introduced the Shape Durban concept, which is an economic and inclusive growth initiative geared towards building a City that everyone wants to live in. The importance of the Municipality partnering with business was also broadly highlighted.

The announcement was made today, 29 October at the Inkosi Albert Luthuli International Convention Centre where City Manager Sipho Nzuza hosted a partnership breakfast session attended by government, business, educational and social organisations. This comes as the City prepares itself for the massive Shape Durban Conference which will be held in November.

The conference aims to develop a five year plan which will be reviewed annually. Deputy Chairperson of the Economic Development and Planning Committee Councillor Nkosenhle Madlala said the Shape Durban initiative will ensure that eThekwini is aptly placed at the forefront of growth and will be mutually beneficial to residents. “We want to strengthen the City’s position as a prime investment and tourism destination but also make sure our people are taken care of.

This five year plan is the first building block towards achieving and shaping Durban’s future.” City Manager Sipho Nzuza shared Councillor Madlala’s sentiments, saying major cities like eThekwini have a huge role to play towards economic growth. “Cities such as ours are expected to make a meaningful contribution and under no circumstances shall we become a spectator.

Not only because we are home to one of Africa’s busiest ports, but also because our City is the industrial hub of the province which is the country’s second largest contributor to the GDP.” Deputy Head of the Economic Development and Investment Promotion Unit Ajiv Maharaj explained that without the private sector, the public sector isn’t able to fully thrive. “We must work together as this
City belongs to all of us.

We are moving from stakeholder consultation to partnering for growth.” Maharaj added that the conference will see delegates tackling multifaceted themes and initiating sustainable interventions. These will be placed into a five year plan and stakeholders will work together to implement them. The business fraternity welcomed the Shape Durban concept and offered their unwavering support.

Gladwin Malishe, Vice President of the Durban Chamber of Commerce and Industry said: “We are very excited and we commit ourselves to the success of Shape Durban.” Durban businessman Vivian Reddy added: “This is an amazing initiative."
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