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Impact of tourism sector on City
​Tourim Outlook
​Plans are in place to market the City both internationally and domestically. This emerged during the visit of Cooperative Governance and Traditional Affairs Minister Dr Nkosazana Dlamini-Zuma to eThekwini Municipality recently.

She said the City must be well marketed in order to attract international and domestic visitors to Durban as their preferred tourism destination.

“Diversifying and spreading economic relief development pressure in urban areas will improve the economic outlook of the City. As part of marketing and enhancing the image of Durban, there must be a robust marketing strategy such as placing Durban on the international weather focus. This will enhance the tourism sector through promoting Durban on the international weather focus. Durban is an important economic hub,” said Minister Dlamini-Zuma.

Deputy City Manager for Economic Development and Planning Phillip Sithole said there are interventions targeted at boosting the tourism sector in eThekwini.

“There is a robust township economic development programme aimed at integrating the township economy with the mainstream economy such as introducing business hives and putting township activities on the global map,” said Sithole.

“Intervention of national departments will assist the City to enhance its tourism sector. We are the only metropolitan municipality that does not get assistance from national government. We need a budget to market the City,” said Sithole.

He said tourism has a massive economic contribution on the City, of which R11.5 billion is generated by visitors to Durban contributing R19.3 billion to the gross domestic product (GDP) in 2019 – which is a 9 percent contribution towards the City’s GDP. KwaZulu-Natal, of which 70 percent consists of Durban visitor arrivals, contributes 8 percent to the national economy.

Sithole said Durban is strategically located, with the warmest coastline, entertainment, leisure, sport facilities, transport systems, heritage sites, nature reserves and good people.

The bulk of tourists visiting Durban are domestic and only 8 percent are international with the City receiving 38 percent of tourists from around KwaZulu-Natal, 31 percent from Gauteng, 11 percent from the Western Cape and 6 percent from the Eastern Cape.
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