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Passion and purpose are drivers of social entrepreneurship
Social entrepreneurship discussion panel.
THE success of social entrepreneurship is determined by passion, purpose and having innovative solutions that will make a positive impact in people’s lives.

On the second day of the South Regional Business Fair taking place at KwaMnyandu Shopping Mall from 27 to 29 July, businesspeople in the social entrepreneurship industry encouraged attendees of the Business Indaba to explore ideas that would not only generate an income but also bring about developmental transformation in society.

Social entrepreneur Nonhlanhla Joye of Umgibe Farming Organics said she started her businesses with an idea of financially supporting her family.  Her innovative planting method of constructing umgibe – a system which allows for gardens to be elevated from the ground - is now globally recognised.

“Umgibe produced a lot of vegetables for me until I decided to start selling within my community. When I saw the income generation I realised that this was a business that I could support my family with.  However, people were interested more in my method of growing my vegetation.  I started making umgibe and selling it and today, I have opened my own company by producing something that brought about transformation in the world,” she explained.

At present, Umgibe Farming Organics has 603 growers and works with 51 cooperatives.  The product is globally recognised and has collected two awards in France.  The company has also employed two interns from Ghana and France.  Joye is planning to launch a programme that will develop 100 young girls in social entrepreneurship.  In 2017, Umgibe Farming Organics received 11 awards.

In another panel discussion – Business of Fashion and Industry Opportunities – industry experts encouraged emerging business owners to set goals and to work hard towards achieving them. Futhi Mkhize, founder of Ubuhle and Lillybelle said there has been a noticeable growth in the local beauty industry.

“The beauty industry in eThekwini is growing due to the flourishing TV industry within the City. Make-up artists have to be on set for shoots,” she said.  Mkhize cited television shows such as Uzalo and Imbewu as contributors to the increased demand for beauty services.

The Fair, which covers a wide range of programmes representing various sectors like fashion and beauty, culinary skills, arts and craft, has about 84 exhibitors showcasing and marketing their products to attract potential clients.  The exhibition and informative seminars were attended by more than 1000 people.  This programme has grown drastically over the years as it celebrates 20 years this year.
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