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My City, My Heritage campaign hits home
Locals have responded positively to the My City, My Heritage campaign activities, which over the past two weeks, showcased key tourist attractions in the City. The campaign aims to grow sustainable tourism development. 

There was a 60 percent average occupancy rate in Durban this past long weekend, from 24 to 27 September, with 95 percent of accommodations being fully booked on Friday and Saturday nights. This translates to 82 000 visitor arrivals.

The direct spend during the long weekend was R107 million, contributing R265 million to Gross Domestic Product and approximately 570 temporary and long-term job opportunities were created. 

Meanwhile, the excitement of exploring Durban was evident during an activation on Heritage Day on 24 September along the Inanda Heritage Route and various key tourist attractions. It attracted many people eager to take in the historical site.

The tour also included a visit to the Mahatma Gandhi Settlement and showcased areas such as Inanda Dam which provides a range of water sport activities and a picnic site with a spectacular view. 

The tour ended at the Ohlange Institute which houses Ohlange High School, a museum, and the gravesite of the first President of the African National Congress Dr John Langalibalele Dube.
This is also where the country’s first democratic President Nelson Mandela cast his vote in 1994.

There were cook-off shows and food tastings to showcase local cuisine at the Institute as well as a fashion show. Five local businesses sold food on the day to boost the local economy.
Visitors were also treated to performances by Zulu dancers, artists, DJ’s, poets, and comedians.

Durban Tourism Senior Manager Sibusiso Mngoma said the campaign provided an opportunity to educate the public about the City’s hidden gems and tourism product packages available.

Resident Siphephile Mkhwanazi said it was her first time exploring the Inanda Heritage Route.
“I did not know that Durban had so much to offer in terms of history and culture. I am excited to continue exploring what else the City has to offer,” she said. 

To rediscover Durban visit www.visitdurban.travel​
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