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Durban Tourism gears up for Easter holiday
The City’s masterplan to revive and boost the tourism sector is in full swing as the country has moved to lockdown level 1 and with the Easter holidays just around the corner.

Durban Tourism is re-introducing Durban to domestic and international travellers in a truly classic Durban style. It is doing this through hosting famous sports teams, based in the City, who tour Durban and visit historical monuments and famous attractions.

The Cell C Sharks, who recently signed Springbok Captain Siya Kolisi to the team, were the first to partake in the Durban Tourism Easter Campaign launch, by touring the City and its surroundings in an open-air bus on 10 March.

Durban Tourism Regional Marketing Manager Melusi Khumalo said the key focus in partnering with national brands is to leverage and promote the Durban brand and destination promotion for local economic development.

“Partnership and destination brand leveraging is a key specific objective of using teams and its brand and other assets to promote Destination Durban as a world-class tourism destination, while they play the role of Durban brand ambassadors. This also allows us to give much-needed impetus to our economic development initiatives, especially since local businesses are still trying to recover from the impact of the Covid-19 lockdown,” Khumalo said.

The Sharks rediscovered attractions in the City by visiting the Kwa Muhle Museum, where the foundations of Durban and its townships is seen through pictures and memorial statues. The second stop was the Ohlange Institute in Inanda, which is a school and museum founded by the first president of the African National Congress John Langalibalele Dube. This is where Nelson Mandela, as the President of the African National Congress, chose to cast his vote in the country’s first democratic election on 27 April 1994. The last stop on the tour was at the infamous Max's Lifestyle restaurant in uMlazi.

Speaking on the tour, Kolisi said: “We are grateful for the opportunity to take this tour and visit various tourist attractions in the City. We have learned so much about our history as South Africans and also about the people who fought for our democracy, yet never lived to be part of it.” He described it as an “amazing experience” which will enable him to pass on the knowledge he gained to family and friends when they visit the City. Visit www.visitdurban.travel to explore and rediscover Durban this Easter.
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