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Durban ICC geared for digital eventing

Durban’s world-renowned Inkosi Albert Luthuli International Convention Centre has announced its bold new online eventing facilities, ensuring that it remains at the forefront of digital innovation and reform.

The Durban ICC has consistently aimed to position itself as “Africa’s Leading Convention Centre” but during this unprecedented global pandemic, the centre has been focusing on the development of their high-tech virtual event solutions. Having invested in the latest, cutting-edge meeting technology, the centre is re-inventing itself as the continent’s leading high-tech convention centre.

“Without moving away from our existing market positioning, we are adding this competitive edge and aiming to also be recognised as ‘Africa’s Smartest Convention Centre’”, said Durban ICC Chief Executive Officer Lindiwe Rakharebe.

The centre is offering a range of innovative solutions such as live-streaming events, remote-presentation events, hybrid events, and video-on-demand. For the uninitiated, a hybrid event is simply the combination of a traditional face-to-face event with an online component, which extends the reach of the conference to a wider audience using technology such as live-streaming.

“The best part is that companies are taking advantage of this kind of event solution even during the lockdown by using the technology we have on offer and not having to wait until live events fully start up again. Some are even able to reach much larger audiences by taking their events online than they would have with their traditional live event,” added Scott Langley, the centre’s Director of Marketing, Sales and Events.

“We have already had a phenomenal response to our virtual conferencing solution. We are able to assist clients run their events from the comfort and safety of their own homes. We also have a range of online event offerings and pricing models to choose from, depending on the kind of event our clients would normally organise. This solution can provide a financial lifeline to organisations which rely on events to generate revenue”, added Langley.

The Durban ICC has been operating in this virtual space for a while. They ran their first collaborative hybrid event in September 2019 which was an association conference held at the centre and was live-streamed to a national audience. Since then, they have run a number of international hybrid conferences with several simultaneous streams from various venues which were streamed to audiences all around the world.

The virtual events offer a range of benefits, for instance, the digital delegate can:

  • Get all the content of the live event from the comfort and safety of their homes
  • Watch the speakers via the video feed and view any presentations via the picture in picture mode
  • Engage remotely with the event in real time via the event’s chat function or social media channels
  • Share the content with others in their organisation directly without having to repeat it themselves second-hand to their colleagues
  • Choose to consume the event content at a later time if that suits their schedule
  • View selected elements from the event programme which pertain to their area of interest.
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