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DFF Emporium opens at Midway Crossing
The City continues to create access to market opportunities for emerging local designers. A second Durban Fashion Fair (DFF) Emporium store was opened at the Midway Crossing development in Newlands over a three-day activation from 8 to 10 October.

Th first emporium is based at uMlazi Mega City.

Nonku Mthembu, Deputy Head of Small, Medium and Micro Enterprise Development, said the opening of a second store aims to create further market opportunities for local designers.

She urged designers who want to supply the store to send their garments to the City’s Business Support, Tourism, Markets and Agri-Business Unit, 7th Floor, Embassy Building, 199 Anton Lembede Road, by no later than 3pm on 15 October 2021.
 
Serving as a launching pad for homegrown and authentic designers, the launch of the DFF Emporium was symbolic of local designer cohesion with the surrounding community.

Gagasi FM’s Collen Zondo was at the store on 8 October with the activation closed by Vuma FM’s Linda ‘The Game’ Ndimande.

Designs from Royal Moosh by Bayanda Motunane, Zaviar Fashion by Zama Gumede, Ndoni Fashion House by Khwezi Nkomo and Nonhlanhla Shange, and Libo Creations by Sibu Msimang among others were the designers on display.

Pigeon Peaceful founder Lungelo Maphanga said: “The Municipality and DFF Emporium are our saving grace as local designers. Thank you for the platform, we urge people to visit the store to buy locally produced products.”

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