ETHEKWINI Municipality’s ambitious efforts to develop eThekwini as a film City continues to gain momentum and the City has introduced the Festival and Markets Support Programme aimed at taking filmmakers work to greater heights.
The programme will fund filmmakers with a maximum amount of R25 000 to attend national and international fi lm markets or festivals to which they have been invited to develop their projects or screen films. Toni Monty, Head of the Film Department under the Economic Development and Investment Promotion Unit said: “It is public knowledge that the creative industry was identified nationally as one pillar that can make a huge impact in creating job opportunities hence we are working extra hard to ensure the development of this sector,” she said.
Monty revealed that mobility has emerged in numerous platforms as a key barrier that hinders the development of filmmakers as they often cannot afford to travel to market their projects. “This programme will assist them with funds to pay for registration, accommodation and travel fees to be able to attend events where they can network and build new markets for their work. In some appropriate cases, we will also assist with marketing materials,” she said.
Monty added that one of the aims of the Durban Film Office is to support the promotion of locally based films. “By attending markets and festivals, filmmakers are opened up to opportunities like distribution deals, script assistance, financial investment and other relevant support,” she said.
Application for this programme, which is available to eThekwini filmmakers only are now open. Only individuals or production houses that have been officially invited to screen their fi lm in a fi lm festival or present a fi lm project in development at an official co-production market, may apply. All interested parties are urged to view the criterion which are available on www.durbanfilmoffice.co.za
- prior to application to avoid disappointment.