The Clean My City campaigned by the premise that the city of owned by all who live and work in it.  It aims to harness the pride and patrioticism that already exists amongst the people of eThekwini in order to drive the campaign forward. The success of the campaign depends on the citizens and business of eThekwini not only becoming ambassadors of the campaign but taking their rightful places as owners of the city.

It’s OUR city, it starts with US. Let’s Pick it up!