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EThekwini City Communication Forum

With any operational entity servicing a dynamic base of almost 3.5 million customers via more than 40 fairly autonomous units, comprising a total staff complement of some 24 000 people, ongoing challenges around effecting scale economies and managing joint projects is a given. In such a business case, communications as a discipline becomes mission-critical as its impact, even at the best of times, resonates across internal structures, target demographics and, indeed, on every link of the customer value chain.

It is primarily for the above reasons that eThekwini Municipality is intent on creating a communications forum comprising key members of its various internal structures, communications delivery corps, and related public- and private-sector stakeholders in an effort to:

  •   Effect economies of scale and thus minimise unnecessary expenditure across common    ​municipal and related projects;
  •  ​Promote synergies through periodic and structured inter-department and inter-stakeholder communications efforts; and
  • Seek opportunities to assist the City and, by extension, its partners realise both its vision and its strategic objectives.   

Given the above, this document then sets out, as a draft, the purpose, objective, operating principles, roles and responsibilities, functions, representation, and activities of a communications-driven forum that will henceforth be known as the “eThekwini City Communication Forum” (ECCF).

It is envisaged that input into this document will be made initially by the core members of the team spearheaded by the City’s Communications Unit, and will be ratified at the first formal sitting of the forum.​ 

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