The Tourism Authority of the eThekwini Municipality
 
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CORPORATE PROFILE
Durban, is a leading South African Tourist destination and is marketed globally by Durban Tourism, an official marketing unit that forms part of the EThekwini Municipality. Durban is a modern vibrant cosmopolitan city and its lifestyle, architecture and culture reflect and thrive on its warm sub-tropical climate.

Durban Tourism has made considerable progress in repositioning the city as a sophisticated destination with an extensive variety of things to do. In re-aligning itself to be at the cutting edge of worldwide trends in destination marketing, the city is focussing on providing visitors with a unique set of experiences that go beyond the beach and into the realm of Durban’s cultural and scenic diversity.

The strategic focus of Durban Tourism is to drive tourism and make it a key contributor to the local economy, thereby promoting economic upliftment for all its communities. Recognising that tourism is an industry that is never static, Durban Tourism is committed to building and defending the Durban brand, thus ensuring that it remains not only the national destination of choice, but also that of the global market.

The Visitor Marketing Strategy has been implemented to drive key marketing initiatives and to position Durban as a global tourism destination, which will project significant growth in domestic & international visitor numbers.

VISION STATEMENT
To position Durban as a preferred “must visit” tourism destination, providing a unique Durban experience supported by world class facilities and infrastructure.
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MISSION STATEMENT
To market Durban as a “must visit” destination to the Domestic and International tourism markets, and in so doing achieve Economic development and facilitate job creation for the benefit of All the people of the Metropolitan region.
 
 
KEY FUNCTIONS:
  • Marketing of Durban to Domestic & International Markets.
  • To Establish and Create a Demand for Destination Durban.
  • Development of a Durban Visitor Marketing Strategy.
  • Tourism Development and Route Development.
  • Management of Community Tourism Offices (CTO’s).
  • Building of Trade & Industry Partnerships.
  • Stakeholder Management.
  • Distribution & Dissemination of Durban Visitor Information.
  • Management & Production of Marketing Collateral for Durban.
  • Promotion of the Durban Brand, Durban the warmest place to be.
  • Coordination and Management of Tourism promotion events.
  • Attendance at National & International Tourism Trade Shows.
  • Analysis and Management of Tourism Business Intelligence.
  • Tourism Product Quality Assurance.
  • Management of Tourism Related Databases.
  • Global Digital Marketing Campaigns.
  • Niche Marketing – Cruise Tourism/Golf Tourism/Airlines.
  • Community Tourism Initiatives.
  • Business Tourism (MICE).
  • Hosting FAM Trips for strategic media & trade.
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Contact Details
Durban Tourism Head Office – 90 Florida Road Durban 4000
Webiste: www.durbanexperience.co.za
Email: funinsun@iafrica.com
FacebookDurban the warmest place to be
Twitter - @durbanxperience
Instagram/YouTube - durbanxperience